Earlier this Wednesday, the Federal trade commission cleared Amazon’s proposed purchase of Whole Foods Market, a deal that is valued at $13.7 billion and is expected to be closed by the end of 12 months.

In a statement, Acting Director in the Federal Trade Commission’s Bureau regarding Competition, Bruce Hoffman, said that it “decided to not ever pursue this matter further,In . referring to a possible anti-trust violation due to the proposed acquisition.

Also prior today, shareholders of Sector also approved the deal, approval for which is not required from Amazon’s stakeholders.

One in the reasons that the acquisition won’t affect the competitive nature with the U.S. grocery sector is that Whole Foods will only provide Amazon a 2 percent share of the market in that segment, where Walmart holds 20% and Kroger has 7%.

But this really does give Amazon tremendous influence in a market that it have been trying to crack for the past several years, with about as many initiatives. Amazon’s a weakness, so far, has been the lack of physical presence across the country, which is vital in a segment like grocery store. The acquisition of Whole Foods will give it a bank of over 400 strategic locations across Quebec and the United states, but mostly concentrated C in the U.Azines. C in California, Texas and also the Eastern Seaboard, the last of which by itself has a population of 112.6 000 0000, or more than a third from the entire population of the United States.

The buying of Whole Foods Market might look like one small step for Amazon in the world of physical grocery full price, but the yield is more when compared with anything that any of its other initiatives have given it thus far, and the potential to add to its existing footprint is significant. Amazon is not going to topple Walmart through the perch, but Whole Foods will give the on the web e-tail giant some fresh technique for its attack on the $800 million U.S. grocery sector.

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